Bustle Digital Group
As BDG's Branded Fashion Editor, I work with style focused clients across all sites (Bustle, The Zoe Report, Elite Daily, and more) to share their stories with readers in a variety of ways. From interviewing influencers and brainstorming story concepts, to participating in custom shoots and editing market roundups, this role allows me to combine my love for writing and fashion in new ways every day.
The Zoe Report
Bustle Oldies (But Goodies):
Working in menswear as a fashion assistant at Men's Health helped me better understand how women's and men's fashion spheres intersect and influence each other. I loved assisting the style team on shoots, selecting and calling in clothes, interviewing and reporting for fashion news pieces and gaining a better understanding of the seriously intricate facets of menswear.
I've found that one of the most exciting, experimental and enthusiastic readerships to write for is teenagers and college students. When AOL asked if I'd help expand their fashion reach to this demographic, I couldn't resist! Cambio was especially unique because the site was designed by Girls Who Code, an initiative that trains young women to become tech-savvy in a rapidly digitizing world.
More Cambio Highlights Below:
BTS on Zendaya's New Shoe Line, August, 2015.
What Happened When I Let My Bestie Pick My #OOTD, July, 2015.
Get Your Flatform Game Back on Fleek, July, 2015.
24-Year-Old's Clothing Line Combats Police Brutality, June, 2015.
10 Things You Can Learn From a 93-Year-Old Style Icon, May, 2015.
Fashion's Future: Unstainable Shirts, Moving Fabrics and More, May, 2015.
Take Your Look from Deskside to Poolside with These Simple Tips, May, 2015.
Why Barbie's Still the Coolest Girl in School, April, 2015.
As a Marie Claire fashion features and credits intern, I dove headfirst into street styles and market trends, compiling the very best for fashion reports that informed future pages. I loved contributing to MarieClaire.com, too! In this piece, I highlighted summer sale items of interest to MC online readers, based off of the readership's most popular styles and price points at time of publishing.
30 Summer Style Deals You Need Right Now, Summer 2014.
Working as a reporter, web producer and later supervising editor at WUFT News (Gainesville's PBS and NPR-affiliate news station), I wrote, photographed and packaged many hard news stories across several platforms. These stories required in-depth investigative research, in-the-field reporting, photojournalism, audio recording and editing to be used for radio broadcast.
New Village Point Development is Adjacent to UF's Former Hull Road Landfill, October 20, 2013.
• First Place in Professional Investigative Reporting, Florida Associated Press Broadcasters
• First Place in Investigative Reporting at the RTNDA Murrow Regional Awards
• Region 3 Mark of Excellence, Society of Professional Journalists
North Florida Cattlemen Cautious Amid Zilmax Weight Gain Drug Sale Suspension, September, 2013.
North Central Florida’s Cancer Death Rate Higher Compared to State’s, September, 2013.
She Blog Couture By The Seashore
I wrote and edited my own fashion blog for eight years, She Blogs Couture, which helped me develop my own sense of style, as well as explore new trends and looks in a digitized journal. Though I most enjoyed featuring my own personal fashion explorations, I couldn't resist snapping pics of friends or street style trendsetters and telling their story.
In Summer 2013, I served as Editorial Intern for Sarasota Magazine, working directly under web editor Megan McDonald. I was given the opportunity to expand Sarasota's fashion coverage with my own "Sun, Sand & Style" beachwear street style articles and wrote for the magazine's "Your Sarasota Wedding" section.
Their Sarasota Wedding: Jodi Ewart and Adam Shadoff, June 18, 2013.
Council for the Advancement of Science Writing
Selected from 2,300 students in UF's College of Journalism and Communications, I represented the College as one of eight reporters at the 2013 National Science Writers Convention. There, I spoke with scientist Ellen E. Martin on the dangers of rock weathering in Greenland. The story was published in Explore, UF's research magazine.